Genting Berhad: The Story of a Malaysian Conglomerate |
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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. |
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EXCERPTSGood Work Receives Good SupportGenting Highlands soon emerged as one of Malaysia's most accessible and popular hill resort. Impressed by Lim Goh Tong's efforts to develop the resort without any government support and its contribution to the tourism industry, the Malaysian government gave Genting Highlands the license to operate a casino.
In 1971, Genting Highlands began operations by commissioning its first property, the Highlands Hotel... Expanding OperationsGenting decided to become much more than a tourist resort with a casino. The company wanted to develop the resort as an entertainment hub containing several hotels and theme parks. In line with this philosophy, two new hotels, the Genting hotel and the Theme Park hotel, were added in the next few years.
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